It’s easy to use buttons and banners to promote your brand across your website and others. Have lots of sizes and styles created for each of your products. Don’t forget to request some in standard internet ad sizes to splash around the web. You can find out more about that at the Internet Advertising Bureau’s web site. Here are a few we created to help the Abel Creek Publishing promote it’s annual Columbia Valley Map Book.

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The informal strategic alliance between The Columbia Valley Pioneer and the Calgary Sun continues to benefit each party. Two businesses in the same industry, but not competing directly for the same customers — in this case readers and advertisers — can forge a handy alliance that pays valuable dividends to both. The Sun prints The Pioneer. The two papers regularly exchange editorial content, when breaking news events overlap.

This month, the Sun offered The Pioneer an ad insertion on their website, which is great because many of The Pioneer’s readers are second home owners who live in Calgary. It will help drive traffic to their website which is packed with lush, colourful PDFs of all their publications. Watch for this button in the Lifestyles section beginning in December.

Look for opportunities to establish informal strategic alliances in your business, offer a benefit before asking for one and, ultimately, formalize the relationship in writing with an agreement that spells out each party’s expectations.

The board of directors of the Saskatchewan Association of Naturopathic Practitioners asked me to update their logo. Below are the before and after shots.

Before…

After…